ICAN Institute

Website Design

Deb Erickson is the founder of The ICAN Institute, creator of the ICAN Neuro System, and the premier Business Mindset Expert for direct sales and network marketing professionals around the world.

The ICAN Institute’s offerings include online classes, memberships, and individual coaching. Deb offers ongoing training, inspiration, and tools to help her clients overcome mindset challenges and grow their businesses with ease and grace.

This website was built with Elementor on WordPress and integrated with Keap (Infusionsoft). 


ICAN Institute


website design


July 2020

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The Problem

The ICAN Institute needed an updated space to showcase their memberships, classes, and trainings. Many of their previous programs had been updated, and the website no longer matched their new branding and messaging. 

They needed a website that could explain their programs in a way that would make sense to prospective members and customers. 

They also needed to connect their new site to their CRM (Infusionsoft/Keap) to collect new leads, send follow-up emails, and process payments. Members would be automatically added to a membership site hosted on a separate WordPress platform.

The Solution

Having worked with ICAN Institute on previous sales pages and landing pages, Charisma Graphics understood ICAN Institute’s needs and goals. We were able to design a fully responsive website on their existing WordPress platform using Elementor that beautifully matched their new branding and messaging style.

We designed new program logos and mockup images. We created new opt-in forms and order forms and built or updated onboarding email sequences inside Infusionsoft (now Keap). 

We’ve now worked with ICAN Institute for 5 years, creating new membership programs, promotions, sales pages, and courses. We also help to create assets to fulfill the ongoing needs of the membership site.

“Our own personal unicorn”

“It is so wonderful to have someone who is so talented as far as technology, and she’s so artistic, she understands everything. Misty, my dear, we couldn’t have come this far and been this beautiful without you.” – Deb Erickson

Visit the site at icaninstitute.com.

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